Persuasive Comunication'

       Humans and communication is one unit. Communication inherent in human beings, so we can not Communicate. The existence of communication, because it is so adhesions in human beings is often unnoticed. Humans tend to assume that he has the ability to communicate. As a result, the problems that arise with regard to communication, often resolved sendiri.Dalam study of persuasive communication, understanding the philosophical aspects of persuasive communication, is emphasized. It is given that persuasive communication, as well as other sciences, has three philosophical aspects of science, namely the aspect of ontology, epistemology aspects, and aspects of axiology.

By understanding these three aspects of the philosophy of science, you can distinguish the various sciences that are in the realm of human life. The important thing is that you will recognize the characteristics of Persuasive Communication Studies, and can utilize the maximum for the welfare of mankind.

Ontology aspects, regarding the question of what is studied by a science, epistemology aspects related to the question means to obtain such knowledge, and axiology aspects relating to the question of the use of science.

In a persuasive communication, we must understand the criteria of responsibility persuasion, as suggested by Larson, namely the equal opportunity to influence each other, telling the audience about the purpose of persuasion, and consider the presence of the audience ".

Basic concepts of Persuasive Communication
Communication is in all the activities of our lives. The form can be written, oral, images, gestures, words are printed, visual symbols, audio-visual, tactile, sound, chemical, communication with oneself, group, organizational, interpersonal, dialogue, and others.
The term communication is derived from the Latin word communicare, which means participating, notify, or belong together.
In a communication definition put forward some experts, although the disclosure vary, but there are similarities study of the phenomenon of communication. The apparent similarity in the content contained herein, namely the communicator, communicant, messages, media / channel, feedback, effects, impact and sense of purpose and formation together.
To understand the communication, can be viewed from two perspectives, namely a general perspective and paradigmatic perspective. Perspectives in general can be viewed from two aspects, namely etymologically understanding, and understanding is terminological.
The term persuasion comes from the Latin word, persuasio, which means coax, persuade or seduce.
Persuasion can be done rationally and emotionally. By way of a rational, cognitive component in a person can be affected. Aspects that influenced the form of an idea or concept. Persuasion is done emotionally, usually touching affective aspects, namely matters relating to one's emotional life. Through emotional way, aspects of one's sympathy and empathy can be excited. 


Persuasive communication effects are changes that happen to persuader as a result and receipt of messages through the communication process, the effects of which can occur in the form of a change in attitude and behavior opinion.

Persuasive communication environment is a situational context in which this persuasive communication process occurs. It could be a historical context, the physical context of temporal, contemporary events, impending events and socio-cultural norms.

Basic Concepts Attitude

Attitude is a tendency to act, berpersepsi, think and feel in the face of objects, ideas, situations, and values, have the impetus or motivation, relatively sedentary, containing evaluative aspects, and attitudes arise from the experience.

Characteristics attitude is to have an object, has a direction, degree, and intensity, can be learned, and is stable and durable.

There are three components of attitude, which is a component of cognitive, affective, and conative or psychomotor. Cognitive components related to beliefs about the object, idea and concept. Affective component associated with feelings related to the emotional aspect. Conative component is the tendency of a person to behave.

Manifestations attitude can not be seen directly, but must be interpreted first as a behavior that is still closed. There are three main factors that influence the formation of a person's attitude, namely the influence of physiology, personality, and external factors. Influence of physiology related to the biological aspects of a person, while the combination of personality factors concerning mental and neural. External influences related to environmental factors, either in the form of situations, experiences and barriers to the formation of attitudes.

Attitude is very strategic aspects in the study of persuasion. The concept of attitude is very beneficial for the persuader in predicting attitudes persuadee so he can do his communication effectively.

Learning Theory Approach to Persuasive Communication

Classical conditioning is a form of learning that allows the organism to respond to a stimulus that previously did not cause such a response.

Elements of Classical Conditioning include Unconditional stimulus, unconditional response, and the conditioned stimulus. The concept is related to the stages of research Pavlov, comprising the steps of training, formation pelaziman, reinforce, and spontaneous recovery.