COMMUNICATION
THEORY basically is needed in applying a good communication
intrapersonal communication, interpersonal communication, mass
communication or for the usefulness of communication theory as an
explanatory and giving some information on objects of communication and
so that the communicant can absorb most of what was spoken by the
communicator while
that which is needed in komuikasi included in applying the theory of
communication are communicators, media, message, audience and feedback. And the nth element of most communication has an important role in the
process of communication is a powerful communicator communicator if the
feedback is achieved with very baik.Dan most important in communication
theory is how we are biased to establish communication with good and
clear.
There are many experts who explain the science communication about communication theory among which are;a) CRAGAN & SHIELDS, 1998)Communication
theory is the relationship between the theoretical concepts that help
provide, in whole or in sebabagiannya, description, explanation,
lighting, assessment or prediction of human actions based communicator
(people) to communicate (speak, write, read, listen, watch, and so
forth) for a period of time particular through the media.
b) Littlejohn, 1996
Communication theory is a theory or set of "collective thinking" that
is found in the whole theory principally related communication process
c) Borman, 1989
Communication theory is one word / term that is paying for all
discussions and analysis made by careful, systematic and conscious,
about communication.
Communication
theory that explains many of the various circles, especially among
experts of communication sciences and of the definition of the
above-mentioned definition in my biased conclude that communication
theory is the relation of the various concepts of existing communication
and applied in whole or in part by the communicator nothing to do with the process of communication.
Explaining about communication theory course there are chock if we do
not explain is also all kinds of communication theory itself because
since communication theory appears there are many people who express
opinions, and is divided into various kinds of communication theory.
Below are some a lot about the various theories of communication among which are;
1. Teoribehaviorisme
Scientists
communication that support these theories have behaviorism is
JhonB.watson (1878-1958) American scientists called the father
behaveorisme, this theory says that of all behavior, including
retaliation, known as the response was all caused by a stimulus
(stimulus) , the statement we are biased to conclude that if a stimulus has been
observed and it is known that the response of the person to be easy and
predictable, of each behavior can be learned through the relationship of
stimulus and response.
2. TeoriInformasiThe
theory of this information is part of the classical communication
theory, this theory is a form of elaboration of the work of Claude
Shannon and Warren Weaver (1949, Weaver. 1949), this theory states that
communication as the transmission of messages and how to use the
transmitter channels and media in communicating in This information communication theory focuses on the channel or media
used by the transmitter if the signal in this media is not good then the
communication process will not be smooth begitupunjuga otherwise.
3. The theory of agenda setting
This
theory is almost the same as the information theory as the theory of
agenda setting is equally dependent on the media, this theory was
introduced by McCombs and Shaw DL (1972). These theories have argued that the media pressure members to an
event, of the events that the media raised the event and influence
audiences to regard these events penting.Kesimpulannya if what is
considered important by the media, it is important also for the audience
(masyaakat).
4. Uses and gratifications theory (usability and satisfaction)
The theory put forward by Herbert Blumerdan Elihu Katz (1974) .In this
theory is the preferred thing in media users, users of the media's
active role in this theory, to choose and use the media.
5. Dependency theory of mass communication effects
Dependency
theory of communication effects developed by Sandra Ball-Rokeachdan
DeFluer Melvin L. (1976), this theory is more focused on the structural
conditions in a community of this community structural tendencies will
be a mass media effects. This theory can be acquired by the community of modern society and how
modern society has the assumption that the mass media is an information
center which plays an important role in the process of maintaining,
change, and conflict at the level of society and individual problems in a
social activation.
Most research on the effects of mass communication can be formulated as follows;
· Cognitive; formation of attitudes and beliefs on society expand
· Affective; trying to create a society of fear and anxiety, and increase or decrease the moral support.
· Behavioral; mobilize and enable the formation of a particular issue for a community activity.
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