MASS COMMUNICATION: DEFINITION, FEATURES AND FUNCTIONS

Mass Comunication is A PROCESS BY WHICH communicators USING MEDIA MESSAGES TO REDISTRIBUTE WIDELY AND CREATING MEANING OF CONTINUOUS-MEANING AND EXPECTED TO AFFECT PEOPLE WITH LARGE AND THROUGH MULTIPLE WAYS.

FOCUS STUDY:

MASS MEDIA TO BE A MAIN OBJECT MASS COMMUNICATION STUDIES
MASS MEDIA NOT ONLY AS A COMMUNICATION CHANNELS BUT ALSO IN THE POSITION AS THE INSTITUTION:
ECONOMY (BUSINESS)
SOCIO-CULTURAL
POLITICS

Characteristics Mass Comunication

1.Ditujukan to a wide audience, heterogeen, scattered, anonymous and does not recognize geographical and cultural boundaries.

General 2.Bersifat not individuals.

3.Penyampaian message goes quickly and is able to reach a wide audience in a relatively short time (messages multiplier)
4.Penyampaian message tends to run in one direction
5.Kegiatan communication is done in a planned, scheduled and organized.
6.Kegiatan communication is done regularly is not temporary.
7.Isi messages covering various aspects of life (social, economic, political, cultural, etc.).

Komas Classical Conception:

ONLY INCLUDES 5 MEDIA: (THE BIG FIVE OF MASS MEDIA)

NEWSPAPER
MAGAZINE
RADIO
TELEVISION
THE FILM
 
Implication Of Comunication Technology

Differences conceptual, functional and operational between Interpersonal Communication Mass Communication with increasingly blurred and thinned.

There is a shift in conception: from ONE TO MANY TO MANY MANY COMMUNICATION become COMMUNICATIONS.

Social Function of Mass Media
(Lasswell & Wright)

1. ENVIRONMENTAL MONITORING (Social Surveillance)
2. Correlation SOCIAL (Social Correlation)
3. Socialization (Social Transmission)
4. ENTERTAINMENT (Entertainment)

Social Function of Mass Media
(Lazarsfeld & Merton)

1. GIVE / confirmed SOCIAL STATUS
2. Strengthening the social norms


Fucntion of Massa

    SUPERVISION OR INFORMATION SEARCH
    SELF-DEVELOPMENT
    FACILITATE THE SOCIAL RELATIONS
    SUBSTITUTION OF SOCIAL RELATIONS
    Relieves EMOTIONS / affection
    MEANS OF ESCAPE OF TENSION and alienation
    PART OF LIFE RITUAL ROUTINE (ritualized)

ATTRACTION OF CONTENTS MESSAGE MEDIA:

    Novelty
    Distance (Near or Far)
    Popularity
    Conflict (Conflict)
    Comedy (Humor)
    Sex and beauty
    Emotions / Affection
    Nostalgia
    Human Interest