Media Planning

The structure of the message one side and two sides.

 
The meaning of the message structure of the side is a communicator to convey ideas in one dimension, for example, either or benefit aspects are discussed from the message regardless of the losses will be accepted.
For example: an employee of a company get promotional offers promotion of its leadership for being able to hold positions that are promoted. In an interview between the employee and the company leadership, the leadership of the company deliver on income received is greater than what they now receive allowance plus other facilities such as allowances for office, for a vehicle to the workplace, the use of communication devices (mobile phones), subsidies to place live, the increase in health benefits facilities, and accommodations to go to the new workplace. Previous facilities such benefits are not earned by the employees. President of the company requesting an answer as soon as possible to the promotions offered.
While that is a two-sided message structure is a communicator to convey ideas to be implemented by looking at the benefits to be achieved and also loss or impact caused when the idea is implemented, proportionally.
In the delivery of the two sides of the structure of the message can be delivered to the pros and cons of the structure or structures of counter-pro.
For example in the delivery structure of the pros and cons: an employee of a company get promotional offers promotion of its leadership. In an interview between the employee and the company leadership, the leadership of the company deliver on income received is greater than what they now receive allowance plus other facilities such as allowances for office, for a vehicle to the workplace, the use of communication devices (mobile phones), subsidies to place live, the increase in health benefits facilities, and accommodations to go to the new workplace. Previous facilities such benefits are not earned by the employees. In addition, the leaders also expressed about the responsibilities of positions that will be held will be heavier than that now because of its position as a leader who will supervise other employees and a lot of responsibility on companies fully available to him. Also presented regarding the situation in the new workplace later that the nature and character of the subordinate-bawahannyapun will vary with the nature and character of colleagues at this time because the workplace is promoted are beyond the island they occupy now. Upon consideration and assessment of the company because the employees are considered capable and competent to hold such positions, the positions are promoted him. Thus described the leadership of the company to its employees to be promoted.
Or the head of the company can deliver messages based on the structure of counter-pro. For example: an employee of a company get promotional offers promotion of its leadership. In an interview between the employee and the company leader, head of the company said that the above consideration and assessment of the company, the employees get a promotion that will be placed in the outer islands of today's workplace. The employee is considered to be capable and competent to hold such positions. Therefore, the positions are promoted him. Similarly, the leadership of the company submitted. In addition, the leaders also expressed about the responsibilities of positions that will be held will be heavier than that now because of its position as a leader who will supervise other employees and a lot of responsibility on companies fully available to him. It was also announced on the situation and the new workplace conditions later that the nature and character of the subordinate-bawahannyapun will vary with the nature and character of colleagues at this time because the workplace is promoted are beyond the island they occupy now. But given promotions certainly have value and advantages to which will be assigned. Regarding the income it receives will be greater than it receives today, coupled with other facilities such allowance allowance position, the vehicle for the workplace, the use of communication devices (mobile phones), subsidies for shelter, medical benefits rise facilities, and accommodations for went to the new workplace. Previous facilities such benefits are not earned by the employe