Marketing Comunication

Definition of Marketing Communications
     Marketing Communication (Marketing Communications) is a tool used by the company in an attempt to inform, persuade and improve consumer directly or indirectly, on the products and brands they sell.

Marketing communication can be identified as follows:

    1.Mengidentifikasikan market and the needs of consumers or consumer perception.
    2. describe and operationalize an image or perception of the destination target group.
    3.evaluasi illustrated a number of behaviors that are believed to reach the goal.

Strategies to promote a product or company is pembangunanatribut strategy and continue to be recognized by consumers.

Purpose of Marketing Communications
     Marketing Communications aims to achieve three stages of change are shown to consumers. The first phase to be achieved from a marketing communications strategy is the phase change khowledge (knowledge), the change in consumers aware of the existence of a product, the second stage is a change of attitude in this attitude change consumer behavior is determined by three elements are called by Sciffman and Kanuk shows that stages of change determined attitude and conation (behavior), if these three components showed a tendency toward a change (cognitive, affective, and conative)
Indonesian Konsemen eraser while changing little with sedit towards sebuh stage called "social knowledge", the third stage is more dangerous again eraser designer who intends to act stupid ad-fooling consumers. Be aware that these ethical boundaries limit is actually not intended to limit creativity, ideas, and even motivate the innovation and creativity of higher advertising and creative help to give an advertisement.

So the core of marketing communications objectives are:
1. Generating desire for a product category
2. Brand Awarness
3. Intention
4. Facilitate Purchase

Marketing Communications function:
- Consumers may be notified or designated how and why a product used by people such as what and how and when.
- Consumers can learn about who made the product and what is maintained company and brand.
- And consumers can be given as an incentive or reward for trial or use.

The design of Marketing Communications

 

Marketing Communications activities include:

    Promotion, the activity of selling a product that is short term.
    Advertising, is a percentage of an item or service that is not done by the people directly but in the form of promotional ideas.
    Direct Marketing, is the marketing is done through the media. The media are used, among others, through sms, phone, fax, email and so forth. Usually this occurs in direct marketing direct dialogue to ask for a response.
    Private sales, in this private sale, face to face interaction with one or several prospective buyers.
    Public Relations and Government, in public relations and news is usually made of specific programs aimed at promoting the goods, or it could also aims to show a positive image for the company to the public.
    Special events and experiences, in this case the company sponsoring events that have interactive activities in it.

The core of Marketing Communications
     Marketing Communications discusses some of the problems that have close links with the marketing communication, marketing communication discussion of the principal studies, among others,

    - Communication Strategy
    -Potential Segmentation
    -Media Planning
    -Creative message and Visual
    -Cost of Communication and Advertising Spending
    -Marketing Communication Research
    -Future Business Concept