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Sunday, 1 March 2015

Philosophy of Communication



Every human being has the instinct to know, from this human instinct compelled to acquire knowledge on everything. Human knowledge gained from their experiences, knowledge was divided into two kinds, namely common knowledge that merely know and there is Knowledge Science should qualify science is objective, methodical, systematic and universal. Philosophy is the root of all knowledge, the knowledge of filsafatlah born. In fact, every science that face difficulty will be returned to the fundamental thinking.

Thinking philosophy categorized into three characteristics, namely the fundamental thinking, truth-seeking process by constantly questioning the way to achieve the best answer in, the most basic to the root. The second thought is Speculative philosophy, a question will continue to operate as a circle but in a speculative thought should be able to choose a reliable so as to find the starting point of science. The third is the Whole, someone who wants to get an answer to something that should be able to examine objects in detail and detail, so it will find the correct answer. Philosophy of science would not exist apart from the region (ontology), knowledge (epistemology) and value (axiology). In no area of ​​communication philosophy (ontology) discusses what the communication? What are the object of study of communication? Etc., the knowledge (epistemology) will discuss how communication was built? While in the area of ​​values ​​(axiology) discusses the use of science communication itself.

 Ontology is to understand the nature of science and the object of a scientific field, the object of science consists of material objects and object forms. In communication science material object that human action in a social context being the object forma is communication itself. Here the communication is defined as the delivery of messages between human effort and communication science as the study of human message delivery attempt. In order to obtain a deeper understanding of the object of study of science komunikas, there are three main elements, namely business, delivering messages, and human. The effort is meant is a process of communication that occurs between individuals have an intentional element in the delivery of the message. Delivery of the message itself is one of the keys to the process of communication, without delivering the message will not happen communication. The latter is human, a process will always involve human communication, delivering messages to other than humans are not worthy to be called with the communication. From the above statement can be concluded that humans are communicators, see the fundamental human in man consists of physical and spiritual equipment. Human physical equipment that is also called the hardware works as a means of sending messages and receiving messages that are concrete, visible, and held, as well as easy to distinguish from each other. While the spiritual equipment that is often called the software consists of intellect, mind, conscience, and instincts that work simultaneously, continuously for human life, work equipment which is spiritual, philosophy of life, the conception of happiness, communication motives and messages.

 Epistemology is a branch of philosophy that examines and discusses the limitations, the base and foundation, tools, benchmarks, legality, validity, and the truth of science and human knowledge. In communication science, epistemology always questioned the feasibility of communication as a science. As mentioned previously the feasibility of Science must qualify science is objective, methodical, systematic and universal. In the study of communication object itself has been described previously, and it can be stated that the object of study of communication has a clear sabagai one of the eligibility requirements of science, the second condition that is systematic, which is the process of a series of systematic causal relationship. In communication, the communication is based on a causal relationship intact, comprehensive, and integrated. 

Communication is also able to explain the sequence of cause and effect regarding the object of study. The third is the communication method recognizes two kinds of methods in his research that the positivist quantitative and qualitative antipositivist. Both of these methods aim to build knowledge and different from each other. Positivism looking results in generalization and universal objectivity and not associated with the value, while the results of intersubjectivity antipositivist looking to build knowledge in ideographic and related to the value. The latter requirement is universal, the positivist quantitative methods is clear that this method is universal generalizations building science.

 Axiology is a branch of philosophy that discusses the value of a field of science. In science communication, Axiology questioned about the use of science communication itself. And the use of science communication that relies on the philosophy of individual human life itself. A philosophy of life will determine the communication scientists in selecting the object of research, how to do research and use research products.


ORGANIZATIONAL COMMUNICATION


Howard Greenbaum argued communication audit procedures that can be applied at the level of the overall communication system / organizational system and the level of specific communication activities / individual communication activity.

Each communication audit begins with an examination of organizational system that followed the activities of specific communication, which can distinguish the focus location for those interested in the field of public communication, organizational communication climate and organization communication processes.

Overall Structure of Communication Systems

macro assessment of the communication system starting from the organization's goals and plans of the organization, in order to determine the communication policies explicitly or implicitly.
If the organization's goals and policies of communication have known then applied to the action / implementation.
Pace with an inventory of the activities of communication and analysis covering the classification of various communication activities according to levels (individual, group and organization), according to the communication function (informative, settings, persuasive, integrative).
Data obtained plus general materials on environmental influences on the behavior of the leadership of the organization situational factors.
Information about Human Resources associated with organizational situational factors plus knowledge of the various plans, polesi, responsibilities, methods of implementation and attitudes, can be used as a basis to file a proposed change and communication programs that support the entire communication system .

Structure Activity Special Communication
Micro aspects of testing communication systems associated with each of the communication activities.
Steps: analysis of the communication objectives have been formulated according to the appropriate performance to develop guidance on the procedures of how the project is implemented. (First create performance standards either in part or in whole).

Criteria should be developed; message-channel medium-accuracy time-conditions arah- partisipasi- interac- inisiatif- persiapan- feedback- clarity the meaning / clarity- repetition / redundancy- and various other sub-classifications in communication behavior.
Compare data collected from performance empirically and performance standards have been formulated, if there penimpangan, the subject of further study.
Assessment of these deviations can be used as a basis for changes in policy and specific communication activities as well as training and support actions which are in communication climate - the current information-technology information-message kekuasaan- interpersonal processes and processes of leadership kelompok- conflict.

Joyce F Jones: Process procedure PR through 4 stages
1. Finding Out What We Think Interview with top and middle management and use SWOT analysis to examine the strengths, weaknesses, opportunities and challenges that exist in the institution, as well as relevant public and related problems to be developed effectively and quickly.
2. Finding Out What They Think
Audit to assess the proximity of views between the institutions and the public is there any similarity or not favorable or unfavorable and.
3. Evaluating the Disfarity is a benchmark for PR that describe the assets, capabilities, strengths, weaknesses were designed based on the analysis of the differences through the steps I and II.
4. Recomending Making audit planning, public relations programs and objectives are clear, complete and comprehensive recommended to the leadership in order to obtain the intersection with the objectives of the institution to anticipate differences that may arise in the future.
MODEL COMMUNICATION AUDIT CONCEPTUAL MODEL STRUCTURE
According to Howard Green Baum as a system of organizational communication has the purpose or final destination (purpose), administration or execution procedures (operational prosedures) and structures (structures) organizational communication system integrating a group of sub-systems, namely functional communication networks, which each respectively related to the objectives of the organization.

In organizational communication theory known four basic communication subsystem:

1. The communication network regulation (regulative)
2. innovation (innovative)
3. integration (integrative)
4. information (informative) or instruction (instructive)

Judging from the interest of the organization, the communication network is useful to achieve the objectives of the organization, which according to James Price (1968) can be divided into four categories, namely:
1. Uniformity (conformity)
2. Adjustment (adaptiveness)
3. Morale (morale)
4. Institutionalization (Institutionalization)
MODEL EVALUATION OF COMMUNICATION
Organizational Communication Model (Organizational Communication Evaluation; abbreviated OCE) is an examination and evaluation of the practice and communication activities in certain situations.
As a functional perspective, the Océ build data on key variables related to the work of communication systems, such as the functions of communication, communication networks, communication systems, formal and informal communication processes in the context of the pairs (dyadic), group (group) and public (public). The benefits of Océ can not be seen directly and clearly, because it is often accompanied by the emergence of ethical issues that require thoughtful consideration.
MODEL PROFILE ORGANIZATIONAL COMMUNICATION
Organizational Communication Profile (Organizational Communication Profile) abbreviated OCP is basically a system of functional analysis model organization. "Functional analysis can simply be described as" the use of knowledge from the social sciences to examine the present situation (in) an organization that is intended to discover the streets which can be used to fix it ".
Processes within the organization, according to observations Edgar Schein (1969) includes six critical elements are always in need of inspection, namely:
1. Communication
2. The role and functions of each member in various groups (member roles and functions in groups)
3. Problem solving and decision-making group (group problem solving and decision making)
4. Norms groups and growth of the group (group norms and decision making)
5. Leadership and authority (leadership and authority)
6. Cooperation and competition between groups.

A review on the process of organization have etiological basis, ie, determine the root cause of the incident. For example, search for a specific situation where a jens rewards can increase employee commitment.
Functional analysis maker tried to find the factors that cause or influence created problems that arise in the hope he can overcome these problems.
This functional analysis model view of organizational communication as a causative factor of effective and ineffective functional work organization or as a symptom or symptoms of unhealthiness of the organization. In a positive can be said that the process of communication or the stability of communication processes can give rise to effective working relationships and high productivity. Or negatively examination communication process can produce information that can explain the critical events-various symptoms-within the organization, such as employee dissatisfaction, the drop in productivity, employee unrest, increasing the number of employees who came out and mengendornya teamwork.

Anthropology



Anthropology is a branch of social science that studies the culture of a particular ethnic community. Anthropology birth or appear originated from the interest of the European people who see physical traits, customs, culture, different from what is known in Europe.
Anthropology is derived from the word anthropos meaning man, and logos meaning science. Anthropological study of humans as biological beings at once a social being. Experts define anthropology as follows:
William A. Haviland Anthropology is the study of humanity, tried to make useful generalizations about human beings and their behavior as well as to obtain a complete understanding of human diversity.
David Hunter Anthropology is the science that is born of unlimited curiosity of mankind.
Koentjaraningrat Anthropology is the study of mankind in general by studying a variety of colors, the physical form of society and culture produced.
The development phase of Anthropology
Phase I
Approximately 15-16 century, the nations of Europe began vying to explore the world. Starting from Africa, America, Asia, to Australia. In their explorations found many new things. They also met many tribes that are alien to them. Adventure stories and then they record their findings in a diary or journal journey. They record everything related to the foreign tribes. Start of physical characteristics, culture, community composition, or the language of the tribe. The materials that contain descriptions of the foreign tribes later known as etnogragfi materials or descriptions of the nations.
Ethnographic materials that attract the attention of students in Europe. Then, at the beginning of the 19th century European attention to ethnic ethnographic materials outside Europe from a scientific standpoint, it becomes very large. Therefore, arise efforts to integrate the entire set of ethnographic material.
Second phase (1800s)
In this phase, the ethnographic materials have been compiled into essays by thinking the evolution of society at that time. society and culture evolved slowly and in the long term. They consider the non-European nations as nations remained primitive, and consider Europe as a nation of high culture
In this phase, aims Antopologi academic, community and culture they are studying the primitive with a view to gaining an understanding of the levels of the history of the spread of human culture
Third phase (early 20th century)
In this phase, the countries in Europe vying to establish colonies in other continents such as Asia, America, Australia and Africa. In order to establish colonies, appeared various constraints such as the attacks of the original peoples, insurrections, the weather was not suitable for Europeans and other obstacles. In the deal, the colonial governments of European countries trying to seek out weaknesses indigenous to then conquer. For that they begin to learn about the ethnographic materials tribes outside Europe, studying the culture and habits, to the interests of the colonial government.
Fourth phase (after 1930)
In this phase, Anthropology growing rapidly. Cultures of indigenous peoples in colonized nations of Europe, began to disappear as a result of affected European culture.
In this period also witnessed a major war in Europe, World War II. This war brought about many changes in people's lives and bring most of the countries in the world to total destruction. The devastation that resulted in poverty, social inequality, and endless misery.
But at that moment, the spirit of nationalism emerged colonized nations of Europe to get out of the shackles of colonialism. Most of these nations succeed them. But many people who still harbor resentment against European nations that have colonized them for years.
Processes such changes cause concern anthropology is no longer aimed at the rural population outside of Europe, but also to the tribes in rural areas of Europe such as ethnicity Soami, Flam and Lapp.
Elements of culture
There are some experts who put forward the opinion of the components or elements of culture, among others, as follows:
• Melville J. Herskovits mention culture has four main elements, namely:
o technology tools
o economic system
o family
o political power
• Bronislaw Malinowski said there are four key elements include:
o The system of norms that enable collaboration among the members of the community to adapt to the natural surroundings
o economic organization
o tools and institutions or officials to education (the family is the primary educational institution)
o organizational strength (politics)
Form
According J.J. Hoenigman, a form of culture can be divided into three: ideas, activities, and artifacts.
• Ideas (Being ideal)
Ideal form of culture is a culture in the form of a collection of ideas, ideas, values, norms, rules, and so on which are abstract; can not be felt or touched. This culture form located in the heads or in nature thinking citizens. If the community expressed their ideas in written form, then the location of the ideal culture are in essays and books of the works of writers such citizens.
• Activity (action)
Activity is a form of culture as a pattern of human action in the community. This form is often also referred to the social system. The social system is composed of human activities that interact, make contact, and get along with other humans according to certain patterns are based on the traditional code of conduct. Concrete nature, occurs in everyday life, and can be observed and documented.
• Artifacts (work)
Artifacts is a form of physical culture in the form of the results of activities, actions, and the work of all people in the community in the form of objects or things that can be touched, seen, and documented. Nature of most concrete manifestation of the three cultures.
In the reality of social life, the culture form that one can not be separated from another culture form. For example: the ideal culture form organize and give direction to the action (activity) and work (artifacts) in humans.
Component
Based on its form, the culture can be classified into two main components:
• Culture of material
Material culture refers to all creation community real, concrete. Included in the material culture are the findings resulting from an archaeological dig: clay bowl, perhisalan, weapons, and so on. Material culture also includes items, such as television, airplanes, sports stadiums, clothing, skyscrapers, and a washing machine.
• Culture nonmaterial
Nonmaterial culture is abstract creations are passed down from generation to generation, for example in the form of fairy tales, folklore, and traditional songs or dances.
The relationship between the elements of culture
Components or major elements of culture, among others:
Equipment and supplies life (technology)
Technology regarding ways or techniques to produce, use, and maintain all equipment and supplies. Technology appears in the ways of organizing human society, in ways that express a sense of beauty, or the art of producing results.
A small community on the move or rural communities that live on the farm at least recognize eight kinds of traditional technology (also called system equipment and elements of physical culture), namely:
• productive tools
• weapons
• container
• the means to light a fire
• food
• clothing
• shelter and housing
• the means of transport
Livelihood systems
The attention of scientists in livelihood systems has focused on the problems of traditional livelihoods alone, among them:
• hunting and gathering
• raising
• farming in the fields
• fishing
System of kinship and social organization
Kinship system is a very important part in the social structure. M. Fortes argued that kinship system of a society can be used to describe the social structure of the society concerned. Kinship is a social units consisting of several families who have a blood relationship or marriage relationship. Kinship members consisting of father, mother, son, daughter, grandchild, brother, sister, uncle, aunt, grandfather, grandmother, and so on. In the study of sociology-anthropology, there are several kinds of kinship groups that are relatively small to large as ambilineal family, clan, fatri, and half of the community. In public we also know other kinship groups such as the nuclear family, extended family, family bilateral and unilateral family.
Meanwhile, social organizations are social club formed by society, whether incorporated or unincorporated, which serves as a means of community participation in nation building. As beings who have always lived together, the human form of social organization to achieve certain goals that they can not achieve alone.
Language
Language is a tool or a cultural manifestation that humans use to communicate or relate, either in writing, orally, or movement (sign language), with the aim of conveying the liver intent or willingness to interlocutor or others. Through language, humans can adapt to the customs, behavior, manners of society, and at the same easy to confound him with all forms of society.
Language has several functions that can be divided into common functions and special functions. The function of language in general is as a tool for expression, communication, and tools to conduct integration and social adaptation. While the function of language in particular is to make contact in daily life, embody the arts (literature), studied the ancient texts, and to exploit science and technology.
 Belief systems
 Religion
There are times when the knowledge, understanding, and physical endurance of man in control of the master and uncover the secrets of nature is very limited. Simultaneously, there is a belief in the existence of the supreme ruler of the universe system, which also controls the man as one part of the universe. Accordingly, both individual and social life, human beings can not be separated from religion or belief system to the ruler of the universe.
Religions and other belief systems are often integrated with the culture. Religion (English: Religion, which berasar of Latin religare, which means "tether"), is an important cultural element in the history of mankind. Dictionary of Philosophy and Religion (Dictionary of Philosophy and Religion) defines religion as follows:
... An institution with a membership that is recognized and used to gather together for worship, and receive a package that offers the doctrine related to the attitude to be taken by the individual to obtain true happiness. [1]
Religion usually has a principle, such as "10 Word" in Christianity or "five pillars" of Islam. Sometimes religion is involved in the government system, such as in a theocracy. Religion also affect the arts.
Religion of Abraham
Jewish religion is one of the-if ​​not called as the first-listed as a monotheistic religion and one of the oldest religions still exist today. Values ​​and history of the Jewish people is a major part of the other Abrahamic religions, such as Christianity and Islam.
Christian is one of the important religious succeeded in changing the face of European culture in the past 1,700 years. Modern philosophers thought was much influenced by Christian philosophers sort St. Thomas Aquinas and Erasmus.
Meanwhile, values ​​and norms of Islam many cultural influences Middle East and North Africa, and also in parts of Southeast Asia.
Eastern philosophy and religion from the east
Philosophy and religion are often inextricably linked to each other in the Asian culture. Religion and philosophy in Asia mostly from India and China and spread throughout the Asian continent through cultural diffusion and migration.
Hinduism is the source of Buddhism, Mahayana branch spread along the northern and eastern India to Tibet, China, Mongolia, Japan and Korea and southern China to Vietnam. Theravāda Buddhism spread around Southeast Asia, including Sri Lanka, parts of northwest China, Cambodia, Laos, Myanmar, and Thailand.
Hinduism from India, teaches the importance of intangible elements while an other Indian thought, Carvaka, stressing to find pleasure in the world.
Confucianism and Taoism, two philosophies which originated in China, affecting both the religious, artistic, political, or philosophical tradition in all of Asia.
In the 20th century, in the two most populous countries in Asia, the two streams of political philosophy created. Mahatma Gandhi gives a new sense of Ahimsa, the core of Hindu and Jaina, and give a new definition of the concept of non-violence and anti-war. In the same period, the philosophy of communism, Mao Zedong became secular belief system that is very strong in China.
 Traditional Religion
Traditional Religion
Traditional religion, or sometimes referred to as the "religion of their ancestors", followed by a majority of tribal in Asia, Africa, and America. Influence bereka big enough; may be considered to have absorbed into the culture or even became the state religion, such as the Shinto religion. Like most other religions, traditional religions answer the spiritual needs of the human heart will be peace in troubled times, afflicted, afflicted and provide ritual aimed at human happiness itself.
 "American Dream"
American Dream, or the "American dream" in Indonesian, is a trust, which is believed by many people in the United States. They believe, through hard work, sacrifice, and determination, regardless of social status, one can get a better life. [2] This idea stems from a belief that the United States is a "city on a hill" (or a city upon a hill ")," a light for the nations "(" a light unto the nations "), [3] which has value and wealth that has been around since the arrival of European explorers to the next generation.
Wedding
Religion often affects marriage and sexual behavior. Most Christian churches give some kind of a blessing to those who are married; usually enter the church ceremony wedding vows in front of guests, as evidence that these communities receive their marriage. Christians also see the relationship between Jesus Christ and his church. The Roman Catholic Church believes that a divorce is wrong, and those who can not be married divorced back in the church. While Islam view marriage as a liability. Islam recommends not to divorce, but allow it.
 Systems science and knowledge
Simply put, knowledge is everything that is known about the human body, nature, circumstances, and expectations. Knowledge possessed by all ethnic groups in the world. They gain knowledge through experience, intuition, revelation, and think logically, or experiments empirical (trial and error).
The knowledge system are grouped into:
• knowledge about nature
• knowledge about plants and animals in the surrounding
• knowledge about the human body, knowledge about the nature and behavior of human beings
• knowledge of space and time

Communication Ethics


 INTRODUCTION

In everyday life man will never escape from the communication. From the start we wake up until then fell asleep again, communication has always been our main activity whether it be verbal or non-verbal communication, whether it be personal communication or communications organization.

Things like this have become our nature as a man who is unable to live alone. We always need other people around us, even if only for just doing small talk because humans are social beings and of the human interaction that is slowly creating shared values ​​which are then referred to as culture.

In the values ​​of the form there are some rules that aim govern the way we communicate between each other without hurting and ethics as a token of appreciation to our speaker. But sometimes use something that we think is an ethic can result in something unpleasant and lead to misunderstandings between people. Why did it happen? Though we use ethical goal is to try to appreciate the audience.

Use of ethics in the context of interpersonal communication has its own paradox. On the other hand, this can be a positive thing, but sometimes something negative and destructive and aggravate the situation can also occur. Various things to be responsible for this. From the start the way we communicate among each other up when we use ethics in interaction.

COMMUNICATION BETWEEN PRIVATE

The title as social beings, humans always engage and interact with others both corporately and personally. In its involvement in inter-personal interaction, humans do exchange messages through a variety of symbols agreed that the use of the five senses can be optimally owned and provide feedback to each other. Communication that is going on in a small scope (only between 2-3 people) has a great influence in psychological development and the quality of our relationships with others.

ETHICS

Many people assume that in a conversation, we had to use ethics to appreciate and respect the other person. There is a theory that defines ethics as "a branch of philosophy that speaks of values ​​and norms, moral determine human behavior in his life". In this theory, ethics has three objectives, namely:

· Helping people to act freely and accountable

· Helping people take a stand and act appropriately in this life

· The final goal to create happiness.

Regardless whether or not we agree with the above theory, but there are things we can agree that relate to moral ethics, "the system of how we should live as well as humans."

ETHICS OF COMMUNICATION BETWEEN PRIVATE


Potential ethical issues are always inherent in any form of interpersonal communication so that communication can be assessed in the dimensions of right and wrong, involve significant impact on other human beings, so communicators consciously choose specific objectives to be achieved and the means of communication in order to achieve the objectives The. Is a communicator aims to convey information, improve one's understanding, facilitate decisions freely to others, offer important values, showing the existence and relevance of a social problem, provide an answer or program of action or trigger conflict-potential ethical issues are integrated in efforts symbolic communicator. Such is the situation in most personal communication, good communication between two people, in small groups, in the rhetoric of social movements as well as in public relations.

Even the expression that humans are the only animals "that literally can be called to have the value". More specifically, perhaps the highest essence of man is homo ethicus, man is the maker of ethical judgment. But the question arises, why the question of ethics in interpersonal communication? Obviously, to avoid talking about ethics in communication, people will lean on a wide variety of justification: (1) every person knows that a particular communication technique is unethical so do not need to be discussed; (2) because the important thing in communication is just a matter of success, the ethical issues are not relevant; (3) ethical judgment is simply a matter of individual assessment in private so that there is no definitive answer; and (4) assess the ethics of others it shows arrogance or even impolite.

Potentially arise tension between "reality" and "necessity", between the actual and the ideal. Maybe there is a tension between what each person with what we think should be done by the person. Maybe there is a conflict between what we consider to be successful communication and assessment techniques should not be used because of a defect according to ethics. We may over-emphasize an understanding of the nature and effectiveness of the techniques, processes and methods of communication at the expense of attention to ethical issues concerning the use of techniques like that. We must examine not only how, but also whether we should ethically, use various methods and approaches. The issue of "whether", obviously not the only adjustment of the audience, but rather an issue of ethics. We may feel that the goals can not be achieved ethics significantly so not a lot of benefits.

How do the participants in a private communication transaction assess the ethics of communication, or what outside observers assess ethical, will vary depending on the ethical standards they use. Most among even might choose not to consider ethics. However, the potential ethical issues remain unresolved despite or missed.

Is a communicator wants ethical judgment or not? Communicant generally will assess, officially or unofficially, efforts communicators based on relevant ethical standards in their opinion. If not for any other reason, other than pragmatic reasons, namely to increase the chance of success, communicators need to consider ethical criteria of the audience.

CONCLUSION

Different understanding of ethical values ​​that exist make every person can have a different assessment of the faithful communication ethics. In the ethical use of interpersonal communication must be careful because it is not impossible that our ethical understanding is different from the communicant. The lack of understanding between people can bring a miss communication that will lead to the emergence of various prejudices and misunderstandings.

In a wide range of these differences, we should be able to adapt quickly. Values ​​that form the ethics we must understand properly because there is actually no communication that does not use ethical values ​​in it, every form of communication always use ethical although the levels of each appropriate to the context, purpose and situation.

MASS COMMUNICATION: DEFINITION, FEATURES AND FUNCTIONS


Mass Comunication is A PROCESS BY WHICH communicators USING MEDIA MESSAGES TO REDISTRIBUTE WIDELY AND CREATING MEANING OF CONTINUOUS-MEANING AND EXPECTED TO AFFECT PEOPLE WITH LARGE AND THROUGH MULTIPLE WAYS.

FOCUS STUDY:

MASS MEDIA TO BE A MAIN OBJECT MASS COMMUNICATION STUDIES
MASS MEDIA NOT ONLY AS A COMMUNICATION CHANNELS BUT ALSO IN THE POSITION AS THE INSTITUTION:
ECONOMY (BUSINESS)
SOCIO-CULTURAL
POLITICS


Characteristics
Mass Comunication

1.Ditujukan to a wide audience, heterogeen, scattered, anonymous and does not recognize geographical and cultural boundaries.

General 2.Bersifat not individuals.

3.Penyampaian message goes quickly and is able to reach a wide audience in a relatively short time (messages multiplier)
4.Penyampaian message tends to run in one direction
5.Kegiatan communication is done in a planned, scheduled and organized.
6.Kegiatan communication is done regularly is not temporary.
7.Isi messages covering various aspects of life (social, economic, political, cultural, etc.).

Komas Classical Conception:

ONLY INCLUDES 5 MEDIA: (THE BIG FIVE OF MASS MEDIA)

NEWSPAPER
MAGAZINE
RADIO
TELEVISION
THE FILM
 

Implication Of Comunication Technology

Differences conceptual, functional and operational between Interpersonal Communication Mass Communication with increasingly blurred and thinned.

There is a shift in conception: from ONE TO MANY TO MANY MANY COMMUNICATION become COMMUNICATIONS.

Social Function of Mass Media
(Lasswell & Wright)

1. ENVIRONMENTAL MONITORING (Social Surveillance)
2. Correlation SOCIAL (Social Correlation)
3. Socialization (Social Transmission)
4. ENTERTAINMENT (Entertainment)

Social Function of Mass Media
(Lazarsfeld & Merton)

1. GIVE / confirmed SOCIAL STATUS
2. Strengthening the social norms


Fucntion of Massa

    SUPERVISION OR INFORMATION SEARCH
    SELF-DEVELOPMENT
    FACILITATE THE SOCIAL RELATIONS
    SUBSTITUTION OF SOCIAL RELATIONS
    Relieves EMOTIONS / affection
    MEANS OF ESCAPE OF TENSION and alienation
    PART OF LIFE RITUAL ROUTINE (ritualized)

ATTRACTION OF CONTENTS MESSAGE MEDIA:


    Novelty
    Distance (Near or Far)
    Popularity
    Conflict (Conflict)
    Comedy (Humor)
    Sex and beauty
    Emotions / Affection
    Nostalgia
    Human Interest




AUTHORITY AND LEGITIMACY


AUTHORITY

Definition

The authority is the power gain validity or legitimacy
The authority is the moral right to make and implement policy decisions
Moral principle - to determine who is entitled to govern
- Regulate the manner and procedures implementing authority

A nation or state has the objective

Activities to achieve the objectives referred to the task
Moral right to carry out activities achieve the objectives referred to the authority
Duties and authority to achieve the goal of society or the state called function

Sources of authority
1. Tradition - family or blue blood
2. The power of the sacred as God, Gods and revelation as royal
3. Personal qualities such as athletes, artists
4. The laws and regulations governing the procedures and requirements to become a leader
5. Instrumental ie wealth and expertise in science and technology

Type of authority

1. The authority is derived from the procedural legislation
2. The authority that is substantially derived from tradition, the power of the sacred, personal qualities and instrumental

Every society must have used two types of authority is only the one used as the primary and the other as complementary

Transitional authority
a. Hereditary - descendant or family
b. Selection - direct or representative
c. Coercion - the revolution, coup or the threat of violence.

Attitudes toward authority
1) Accept
2) Questioning (skeptical)

3) Refuse
4) Combination

LEGITIMACY

Definition

Recognition and acceptance of the community to the leader to govern, create and implement political decisions.

Equality of power, authority and legitimacy because they are related to the relationship between the leader and the led or community.

The difference of power is the use of sources of power to influence political policy makers and implementers, while authority is moral right to make and implement policy decisions (top down), while legitimacy is the recognition and acceptance of the leader (bottom-up)

Objects legitimacy

1. Political Society - identity crisis
2. The law - constitutional crisis
3. The political institutions - institutional crisis
4. The political leaders - a crisis of leadership
5. policy - policy crisis

This crisis occurred in a sequence when it reaches the crisis had passed, the actual policies of an identity crisis, a constitutional crisis, institutional crisis and a crisis of leadership. So if everything is in crisis it is called a crisis of legitimacy.

Levels of legitimacy

    pre legitimacy, in the newly formed government are believed to have authority but some groups of people do not recognize it
    legitimate, that is, when the government can convince the public and the community accept and acknowledge it.
    There is legitimate, when the leader or the government failed to gain recognition from society but the leaders refused to resign, finally appears not legitimate. To maintain its authority normally used violent means.
    Post legitimacy, ie when the basic legitimacy has changed.

How to get legitimacy

1. Symbolic, namely the tendency to manipulate the moral, emotional, traditions, beliefs performed ritualistic as a state ceremony, parade of soldiers or award.
2. material / instumental are promising and provide the basic needs of the community (basic needs) such as food, education, health etc.
3. The election to choose a person or a referendum to determine public policy.

Type legitimacy

    Traditional - a tradition that is maintained and institutionalized examples of royal
    ideology - the interpreter and executor of ideology, to gain and maintain legitimacy for authority also exclude others membangkan against authority.
    personal qualities - charisma, personal appearance, or achievement
    procedural - legislation
    instrumental - promise and guarantee the material welfare.

Leaders who gain legitimacy based on traditional principles, ideology and personal qualities using symbolic methods. While the leaders of the results of the principle of procedural and instrumental methods of procedural and instrumental methods.

Benefits legitimacy

    creating political stability and social change
    resolve problems faster
    reduce the use of physical violence suggestions
    expand the field of welfare or improving the welfare kualita

The crisis of legitimacy

    transitional authority principle
    keen competition and unhealthy
    the government did not fulfill its promise
    socialization authority changed

comes the disappointment and anxiety that lead to a crisis of legitimacy.

POLITICAL POWER AND INFLUENCE

Material Class Introduction to Political Science
Power is a symptom that is always present in the political process
Politics without power is like religion without moral because it is so much to do between them.

Concepts related to power

- Influence or influence, namely bagimana someone is able to influence other people to voluntarily change.
- Persuasion is the way to convince people to give arguments
- Manipulation is the ability to influence others, but that dipengaurhi not realize
- Coersion is a threat or coercion in order to conform to the will of others who have power.
- Force that physical stress, such as restricting freedom. It is usually equipped with a weapon, so that other people experience fear.

So power is what?

Power is the ability to use a source of influence to affect the process of political decision-making and implementation and thus benefit himself, his group or society in general.

Power element consists of;

    The Purpose
    Way
    The Results

Therefore, in order to power it needs to be understood not misinterpreted the meaning of power, namely:

1. Power is the relationship between human
2. Holders of power has the ability to influence others
3. Holders of power can be an individual, group, organization or government
4. Target power can be an individual, group, organization or government
5. The Parties which have not necessarily had the power source of power, depends on its ability to use the power source.
6. Use of the power source can be by force, or a combination of keduanaya consensus.

7. Power can have a good aim or too bad
8. Relatedly power distribution
9. The power is used for the general public
10. Sources of influence used influence the political process

So the power not only of force or violence or manipulation but can also consensus and willingness

Power must be seen from the complementarity dimensions, namely:

a. Potential - the actual meaning when the power source is not used then it is still potential when it is used then it's actual.
b. Positive - Negative means power is to achieve a specific goal (positive) or to prevent others (negative)
c. Consensus - coercive power could be awareness and approval (consensus) can also with fear (coercion) as phobia physical, economic and psychological.
d. Position - personal, power in modern society is power because of the position while, when the personal power for one's personal qualities.
e. Implicit - explicit power by naked eye can not be felt or perceived
f. Direct - indirect, meaning how much the effectiveness of power.

So power is usually associated with;
- How executed
- How distributed
- Why would anyone have more power than others

Consisting of a power source;

1. Means of physical coercion as a weapon, technology etc.
2. wealth such as money, land, bankers, businessmen, etc.
3. Normative such as religious leaders, chiefs or government recognized.
4. The personal popularity, like a movie star, football player.
5. The office skills such as knowledge, technology, skills.
6. mass organized as labor organizations, farmers, teachers, etc.
7. information such as the press has the ability to shape public opinion.

Power source must also be equipped with

    time and skills
    interest and attention

Four this be supporting someone who has the power source becomes ruler. Because power tends to breed

Power source can be used for two things:

a. Non-political as for business, shopping, etc. aid.

b. Mempegaruhi political process with the following requirements:
- Strong motivation to achieve goals
- Have hope to succeed
- Have perceptions of the costs and risks
- Have knowledge about how to achieve it.

The result of the use of power sources can be seen from:

1- The number of individuals who are controlled
2- Field controlled life
3- The depth of the influence of power

Power should be distributed in a way;

Elite Model commanding
- pluralist model
- Model populist